New Media Culture: Mediale Phänomene der Netzkultur

The internet is a hotbed for medial phenomena such as digital realities, avatars, memes, transmedia storytelling, shitstorms, gamification, ultra fandom, big data, or hybrid forms of media that directly influence society, culture, and the economy. But how does web culture affect our daily perception of communication, working environments, social relationships, consumer products, and aesthetic designs? This volume assembles basic approaches to the medial realizations of digital cultures, and allows students and teachers - but also professionals - of different disciplines to rethink, extend, and question them.